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Design with Reason: Inspired by the Rationalist architecture of Tresigallo, Italy

Design with Reason: Inspired by the Rationalist architecture of Tresigallo, Italy

In the quiet town of Tresigallo nestled in northern Italy, architecture becomes philosophy. As one of the few remaining examples of Italian Rationalist planning, Tresigallo offers a visual language defined by geometric clarity, restrained curves, and soft, sun-faded tones.

Tresigallo, often called "The City of Utopia," is a rare example of Italian Rationalist architecture built almost entirely during the 1930s. The town was redesigned as a model city, featuring wide boulevards, geometric layouts, and stark, minimalist buildings that reflected the ideals of order and modernity. Today, Tresigallo stands as a unique open-air museum of urban planning and design.

Every arch, line, and proportion speaks to a deeper sense of order—an aesthetic rooted in purpose.

This unique environment is an inspiration for our design approach, drawing from the town’s subtle forms and tonal harmony, reflecting a balance between structure and softness. Clean silhouettes, curved details, and a desaturated palette echo the architectural elegance of Tresigallo’s streetscape.

The result is a design language shaped by clarity—an approach that values form, function, and quiet sophistication.

Just as Tresigallo invites a slower, more intentional gaze, this philosophy embraces restraint as a form of expression, creating space for presence, purpose, and thoughtful simplicity in the everyday.

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